“Feeling” is the “New Marketing”
Posted on 16 October 2009 by jasonverdelli
So I’ve been talking to a lot of you out there about how you are doing. How have your sales grown over the past few months? What have you been doing to convert new clients? Those of you who have answered that business has been growing have given me feedback that eludes to the fact that you have been spending more time on relationship building and less on just increasing the awareness that you are there. Why do YOU think that the company’s that said they have been focusing on relationship have been showing an increase in sales revenues? It’s simple and straight forward, CONVERSATIONS + FEELINGS = TRUST. When you concentrate on all of the points that make your contacts feel good you will then be able to determine the correct channel in order to communicate your feelings to them in order to build trust. Let’s face it, it takes trust and caring to make more money. People, besides psychologists, don’t care about how you feel about yourself, but rather them. Listening and talking about them is truly what is important and what makes them feel good. Again, making your contacts feel good makes you more sales and of course more money.
A good example of this is a great client and friend of mine, John Williams who owns The Myo Clinic based out of Harrisburg Pa. John has been taking hours and hours outside of his busy day with patients to connect, through social media, with experts in not only his industry, but other industries such as general health that influence the effectiveness of his patients. He listens, reads and spends many other ours gathering feedback in order to communicate everything he has gained and communicated it in his blog, www.painfreetips.com, where he gives people video instruction on ways to stay pain free all for no additional charge to his patients. Why do you think his clients are so happy and continue to refer new business to him? What do you think he receives national recognition for the work he does right here in Harrisburg, Pa? It’s again simple, he not only communicates, but demonstrates the fact that he truly cares about the well being of his patients and other people that have yet to be patients that are just visitors to his blog. This is why he succeeds and is wiping out competition in the massage therapy market in Harrisburg.
To finish up I would encourage you to take a field trip to Twitter (http://search.twitter.com) and see what concerns, thoughts and feelings people within your industry are showing and communicate that through available channels such as your email campaigns and social media presences. You’ll see a spike in conversations, comments and overall effectiveness of your message (i.e. for traditional ads) and conversations (i.e. social media networks).
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Tags | blog, busy day, conversations, feelings, general health, harrisburg pa, john williams, money, myo clinic, national recognition, new business, psychologists, relationship, sales revenues, video instruction
