3 Underlying Reasons Why Over Half of Digital Marketing Campaigns Fail

According to Nielsen and Marketing Week, over half of all digital marketing campaigns fail to achieve their objective, reach their targeted audiences, etc. This doesn’t come as a shock considering the amount of digital marketing options and the sophistication that can be put behind a campaign. The more options and sophistication behind digital campaigns leaves […]

Growth hacking vs. digital marketing – which is better for you?

I’ve been in the digital marketing arena now for about 12 years. A lot has changed. A lot hasn’t. Today, many company’s today are stuck in the mindset that they need to hire someone to handle their “digital marketing”. It’s easy to get sucked into this trap by listening to speakers at conferences or other “experts” that spend […]

What Every CEO Needs to Know About Their Digital Marketing Strategy

There is a major flaw in the ever-growing world of possibilities of digital media. It’s lack of purpose – goals, mission and vision. I’ve read just about every major research statistic that shows a continued increase in digital marketing budgets in comparison to total company revenue.  Here is an example from Gartner: http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp This upward trend […]

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