According to Nielsen and Marketing Week, over half of all digital marketing campaigns fail to achieve their objective, reach their targeted audiences, etc. This doesn’t come as a shock considering the amount of digital marketing options and the sophistication that can be put behind a campaign. The more options and sophistication behind digital campaigns leaves […]
I’ve been in the digital marketing arena now for about 12 years. A lot has changed. A lot hasn’t. Today, many company’s today are stuck in the mindset that they need to hire someone to handle their “digital marketing”. It’s easy to get sucked into this trap by listening to speakers at conferences or other “experts” that spend […]
The strategies, tools and resources you need to grow your business is right at your finger tips. For small businesses with limited resources, the challenge becomes determine what strategies, tools and resources to choose that yield results you can drive to the bank with tomorrow.
There is a major flaw in the ever-growing world of possibilities of digital media. It’s lack of purpose – goals, mission and vision. I’ve read just about every major research statistic that shows a continued increase in digital marketing budgets in comparison to total company revenue. Here is an example from Gartner: http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp This upward trend […]
Wondering how Viddler went from just another YouTube compeitor to an enterprise video hosting authority? Wonder no more!
In this interview we chat with Viddler’s CEO and co-founder, Donna DeMarco, to learn how it was done.
Your brand is an experience. It’s what you sell. It’s who you are. It’s how you do things. It’s the way you answer the phone. It’s how you separate yourself from your competition. It’s not just about your website or that email campaign you send out. It’s a combination of everything you do to form […]