Growth hacking vs. digital marketing – which is better for you?

I’ve been in the digital marketing arena now for about 12 years. A lot has changed. A lot hasn’t. Today, many company’s today are stuck in the mindset that they need to hire someone to handle their “digital marketing”. It’s easy to get sucked into this trap by listening to speakers at conferences or other “experts” that spend […]

What Every CEO Needs to Know About Their Digital Marketing Strategy

There is a major flaw in the ever-growing world of possibilities of digital media. It’s lack of purpose – goals, mission and vision. I’ve read just about every major research statistic that shows a continued increase in digital marketing budgets in comparison to total company revenue.  Here is an example from Gartner: http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp This upward trend […]

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