It’s funny, when I talk about online communities to a for-profit business somewhere in the conversation return-on-investment comes up. When I talk about online communities to a membership driven organization the conversation focuses more on how it will help better serve the mission of the organization. This made me think about the true motivations behind […]
In today’s world the opportunities to communicate and network are mind boggling. Social networks are continuing to grow in size. The number of popular social networks is also continuing to grow. Standing alone, these conditions make it very difficult for your organization to focus your community (prospects, clients, fans, etc.) into any one area on […]
In the last post I touched on the 4 P’s of any online community surrounding your organization which are Purpose, People, Platform and Process. Today I am going to cover an important aspect of People and why it plays such an important role in achieving your goals as an organization. Without engaging the people around your […]
Building a community around your company, mission and vision is much more important you think. It is a real representation of your brand. It is the fuel to achieving your vision. It empowers those that support your vision with a sense of belonging around the purpose you give to your community. A great example of […]
A recent study released by the Custom Content Council revealed that 61 percent of consumers feel positively about businesses that provide custom content and that they would be more likely to buy products or services from these businesses. This survey proves a common thought: engagement is critical to the success of any business. Customers want […]
Recorded on January 6, 2007 using a Flip Video camcorder.