Whether your business has a website, app or even a mock-up of what you are doing, getting the right feedback from the right kind of audience is critical to your success. It doesn’t just stop there, you need to know how your audience is reacting to your brand and how they change behavior over a period of time. This is where most companies miss the boat and end up wasting their investment in areas that are fundamentally flawed. The purpose of this interview is to make you NOT one of those companies.
Putting a website up for the first time or getting a redesign can be really exciting. It’s a fresh start, a way to meet the masses that might become your potential customers one day. In the modern day and age, getting a website up is standard practice for anyone hoping to run a functioning business. […]
The DNA of Your Business LISTEN. Understand. Empathize. Comprehend. Plan. Create. Execute. Measure. LISTEN. These words are at the very core of any company that has a set mission and vision. They are the very nucleus and DNA that makes your company what it is. They are the foundation that holds up everything in your company […]
Does your brand have a personality? Does it have feelings? Does it make people happy? Does it make people emotional? If your brand was a piece of candy, what would it taste like and why? If your brand was a human being, would you take it out for a drink? These are just some […]
Your brand is an experience. It’s what you sell. It’s who you are. It’s how you do things. It’s the way you answer the phone. It’s how you separate yourself from your competition. It’s not just about your website or that email campaign you send out. It’s a combination of everything you do to form […]