Content Marketing: Where are you are missing the boat?

There is no getting around that content marketing plays a major role in how you market your business moving forward. By now, you’re probably sick of hearing the same story.

Post often.

Be relevant.

Provide value.

Let’s face it, your content is either working or it’s not. It’s either driving leads to your door or it’s not.

The interview below is from the Experts On Issues series at Phase 2 Solutions with one of the most predominant leaders in content marketing today, Joe Pulizzi – founder of the Content Marketing Institute. You can learn more about Joe by visiting his website.

This interview will reveal a few key things:

  • How to cut through the clutter of 2 million blogs posts being published everyday
  • How to structure delivery of your content and to focus on a target audience
  • How to really re-purpose content that truly is effective
  • How to balance content marketing and online advertising to get each to work together to drive new business your way
  • Next steps you can take to build a content marketing strategy that meets real business goals

Enjoy!

Jason Verdelli

Jason Verdelli

I'm Jason :) I love growth hacking and love helping other growth hack their way to success. Growth hacking means achieving your mission in the most efficient and effective way possible. It blends together marketing, technology and smart ideas with a sole focus on growth. It focuses on the most cost-effective and efficient ways to reach your end goal. Growth hacking is the secret behind the growth of brands such as AirBNB, DropBox, LinkedIn and Uber.

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