How to Humanize Your Emails to Make a Real Impact

Why Email Sucks

Email is boring, time consuming and heavily distracting. I would say 10% of the emails I receive are relevant (i.e. clients, staff, prospects, etc.). The rest are social media notifications, promotions or junk emails. Moving to Google Apps has helped cut out most of the junk thankfully. I’m sure your situation is similar. The emails I receive from people trying to sell me something usually end up in a “to-do” folder (if I remotely find it interesting). The real problem when on the other side of the message is how to make sure your emails leave a real impact.

Making Email More Human

The solution, I believe, is video email. Video email breaks through the barriers of regular (text-based) email. Think of how many emails you wrote in the past that were completely misinterpreted. Think of how many emails you wrote that didn’t receive any replies. Think of how many emails you wrote that took more than 30 minutes to compose. Well, with video email, you can kiss all of that goodbye.

Below is a sample process of creating a video email. This particular example is using a new brand we developed called Send Video Emailsendvideoemail.me

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So the next time you think about following up with that customer, saying thank you or introducing yourself for the first time, think video email. With Send Video Email you can even receive an email notification when your recipient watches your video. How about that for a follow up tool 🙂

What are your thoughts about video email?

Jason Verdelli

Jason Verdelli

I'm Jason :) I love growth hacking and love helping other growth hack their way to success. Growth hacking means achieving your mission in the most efficient and effective way possible. It blends together marketing, technology and smart ideas with a sole focus on growth. It focuses on the most cost-effective and efficient ways to reach your end goal. Growth hacking is the secret behind the growth of brands such as AirBNB, DropBox, LinkedIn and Uber.

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