If we didn’t already believe that brand was all about colors and slogans and storyboards, Mad Men burst on the scene a decade ago and totally convinced us. It’s pretty rare these days to find someone who thinks the word “brand” extends beyond schemes and logos. Unfortunately, it’s so much more, especially in the […]
Newsflash: you want people to come to your site. Ideally, you’d like them to get comfortable and stay awhile … at least long enough to notice your products and service, sign up for the email list, read a few of your insightful posts. The dream? To foster such a devoted community that you never have […]
When it comes to growing your business, the world of digital media is one of your best opportunities and also your biggest threats at the same time. By now you’ve probably read, heard or been told to “optimize your website for search engines”, “engage on social networking platforms”, “write and share content”, “do an email […]
Making the right decisions that help your business can be a guessing game. What’s working? What’s not working? What do we need to get rid of? What do we need to fix? Is it the strategy or the people that aren’t working out?
The strategies, tools and resources you need to grow your business is right at your finger tips. For small businesses with limited resources, the challenge becomes determine what strategies, tools and resources to choose that yield results you can drive to the bank with tomorrow.
Companies are spending nearly 100% more money on digital lead generation than they did 10 years ago while losing over 50% of this potential revenue in the process. Think about it. Think of all the time and money you spend on digital marketing (SEO, blogging, social media, etc.) and how much of that money goes to […]