User Experience Testing: Why You Can’t Live Without It

Whether your business has a website, app or even a mock-up of what you are doing, getting the right feedback from the right kind of audience is critical to your success. It doesn’t just stop there, you need to know how your audience is reacting to your brand and how they change behavior over a period of time. This is where most companies miss the boat and end up wasting their investment in areas that are fundamentally flawed. The purpose of this interview is to make you NOT one of those companies.

In this interview with Stef Miller, Marketing Director at UserTesting.com, you will learn what is possible in the world of user testing and just how powerful it can be in making or breaking your company.

Have a question for Stef? Feel free to submit a question the comments section below.

Jason Verdelli

Jason Verdelli

I'm Jason :) I love growth hacking and love helping other growth hack their way to success. Growth hacking means achieving your mission in the most efficient and effective way possible. It blends together marketing, technology and smart ideas with a sole focus on growth. It focuses on the most cost-effective and efficient ways to reach your end goal. Growth hacking is the secret behind the growth of brands such as AirBNB, DropBox, LinkedIn and Uber.

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