Treat your business like a true investment

As entrepreneurs and business owners, we can easily get distracted and lose focus. I’ve been there many times in my career. We get caught up in the day to day. It’s normal. It happens. Sometimes your business growth is limited by your conscious thoughts and frame of mind. In this video, I’m going to give you a few tips that will help you stay focused on treating your business like a smart investment. It will put you in the frame of mind you need to be in to make smarter decisions that get you to where you want to be.

Working backwards to grow your business – focus on your ideal customer

In the last video I talked about how important it is to specify your business growth goals and work backwards to define what key performance indicators (KPI’s) are at play. Your KPI’s are the dashboard of your vehicle. Once you have your end goal defined and your KPI’s in place, it’s time to define a profile of your ideal client(s). This adds a layer of focus to everything you do and every dollar you invest. In this video I share key factors that are at play in building out your ideal client profile. Ultimately defining your ideal client profile will lower your client acquisition costs and help you create predictable growth going forward. Enjoy!