The 4th and 5th steps in the 5-step process to properly tracking ROI from your marketing involves setting up a live dashboard that measures sales data against marketing data. So at this point, you’ve got your campaigns running. You have a proper lead attribution model in place. You have a CRM in place to track leads coming in from campaigns. And finally, you’ve started to work on optimizing your lead distribution process. Now it’s time…
Your lead distribution process includes all the steps involved in taking a lead from your initial conversion action (e.g. making a call, completing a contact form, etc.) to the first contact point in your sales process. It’s a critical process to properly measuring ROI as assures leads generated from your marketing channels have a viable opportunity to attribute revenue back to each channel.
The first step in a 5-step process to properly track ROI from your marketing is setting up a lead attribution model. A lead attribution model is like turning on a GPS locater for everyone in your audience. It enables you to put a worth on every effort in your marketing to assure its worth the effort. Setting up a lead attribution model involves 3 steps: Define Key Performance Indicators Update campaign tracking parameters Translate lead…
One of the biggest frustrations marketers face, especially in B2B companies, is tracking return-on-investment from campaigns all the way through the sales process. Sales blames marketing for the “lack of leads” or “lack of lead quality” and marketers blame sales for not following up with leads in a timely manner or qualifying leads properly. For most companies, the battle between sales and marketing is never-ending. The good news is that this battle doesn’t need to…
Too many marketers focus too much of their time, attention and budget on automation and optimizing the marketing funnel for conversions and not enough time in creating content that their potential customers can actually USE. Understanding this concept will fundamentally change your thinking, allow you to build a brand and not just company, and exponentially produce more conversions for a lot less money.