Marketing Strategy

Because of Your Community…

Building a community around your company,  mission and vision is much more important you think. It is a real representation of your brand. It is the fuel to achieving your vision. It empowers those that support your vision with a sense of belonging around the purpose you give to your community. A great example of this happened just recently with one of our clients, Harrisburg Biz Leaders ( Because of this community being developed there are now bi-weekly events formed outside of the online community getting local business leaders together in the same room to discuss important topics in today’s business environment.  Because of this natural extension from the online community to the live event, I was able to provide one of the event participants direction on finding a job and now it has opened several new doors and conversations in just the past day. Now the person I met at the event is closing in on getting hired. This type of connection is life changing for her.

So think of the affects of what just happened here. Because of a purpose-driven community, in this case Harrisburg Biz Leaders, being developed it has led to life changing opportunities for someone. Everybody, every business and every organization has a community. The community you live in, your friends and family, your customers, brand advocates, etc. The secret is creating an environment that unites them together. For example, just recently we help launch a network of communities for Professional Referral Exchange ( So far we have only officially launched one chapter (, however because of the power of a purpose-driven community, members in other chapters have already started to join their chapters’ HubSite. The natural augmentation of a real-life community into an online community is already creating a deeper sense of unity and connection among members. Think of the added value this has created for the brand and all of its members.

These are just a few examples of what can happen when you unite your community together. You might be asking, “What is the benefit of a community to my company or organization?”. I’ll answer that by saying it is the most important things you can ever establish in anything you do, TRUST. With trust you build influence. Influence leads people to take action (i.e. buying a product or service, donating, offering support, etc.).

In short, your community needs to start with a plan and a set of goals. This is where we can help. If you are interested in building a community for your organization, please reach out to me directly and we can get the ball rolling. Click here to send an email or call my office at 717-657-7018.

About Author

I believe you need to pour all your passion into something that you truly believe in. You become better at it. Branding, digital marketing and technology is to me what a cabinet is to a carpenter. There are many aspects of it that need to be carefully planned, measured, created and combined in order to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job.

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