Your brand strategy is who you are as a company. It's why you existing. It's where you are going. It's how you are going to get there. It's a living, breathing document that represents all of these elements. In this…
Your brand strategy is who you are as a company. It's why you existing. It's where you are going. It's how you are going to get there. It's a living, breathing document that represents all of these elements. In this…
Your contract of expectations are terms that you establish with your target audience to reaffirm your brand promise and strengthen the trust they have with your brand. Think satisfaction guarantees, service warranties, and other terms that lower the friction in…
Your brand promise is a set of expectations on the tangible and intangible benefits of your products and services. It lowers the defensive nature that your target audience has before buying from you. It solidifies trust. It creates another competitive…
Your brand story is a combination of all your brand elements (e.g. purpose, mission, vision, etc.) package in a narrative that speaks to your target audience. It starts by digging deep into the core problems that your company solved in…
Defining all aspects of your primary target audience is a critical step in creating effective marketing campaigns. Your primary target audience includes everything from demographics, geographics, super cultures, subcultures, needs, behaviors, mindset (psychographics), lifestyle, and more. In this video, you'll…
Your brand is a living breathing organism that has the same distinct personality characteristics as you and me. Brand personality characteristics are the manifestations of the core values and essence (feeling and quality) behind your brand. It affects the tone…
Your brand essence is how your brand makes people feel. It's the fundamental quality or nature of your brand summed up in one or two words. Understanding how people in your target audience want to feel is the reason why…
Your brand value proposition is a mix of tangible and intangible benefits that your company provides to your target audience. In order to develop a strong value proposition, you need to understand what the market demands and how your competition…
Your brand core values represent everything your company believes in. It’s an emotional connection between you and your audience. Trust is built when your brand values align with the values of your audience. Value alignment is also the reason when…
Your brand vision represents where you are going and why the market should care. It provides a roadmap for how your company will fulfill its brand purpose and brand mission. In this video, you'll learn how to develop a strong…