Your brand story is a combination of all your brand elements (e.g. purpose, mission, vision, etc.) package in a narrative that speaks to your target audience. It starts by digging deep into the core problems that your company solved in…
Your brand story is a combination of all your brand elements (e.g. purpose, mission, vision, etc.) package in a narrative that speaks to your target audience. It starts by digging deep into the core problems that your company solved in…
Defining all aspects of your primary target audience is a critical step in creating effective marketing campaigns. Your primary target audience includes everything from demographics, geographics, super cultures, subcultures, needs, behaviors, mindset (psychographics), lifestyle, and more. In this video, you'll…
Your brand is a living breathing organism that has the same distinct personality characteristics as you and me. Brand personality characteristics are the manifestations of the core values and essence (feeling and quality) behind your brand. It affects the tone…
Your brand essence is how your brand makes people feel. It's the fundamental quality or nature of your brand summed up in one or two words. Understanding how people in your target audience want to feel is the reason why…
Your brand value proposition is a mix of tangible and intangible benefits that your company provides to your target audience. In order to develop a strong value proposition, you need to understand what the market demands and how your competition…
Your brand core values represent everything your company believes in. It’s an emotional connection between you and your audience. Trust is built when your brand values align with the values of your audience. Value alignment is also the reason when…
Your brand vision represents where you are going and why the market should care. It provides a roadmap for how your company will fulfill its brand purpose and brand mission. In this video, you'll learn how to develop a strong…
Need better results from your marketing campaigns? Want to stop struggling in determining what kind of content to create? Well, it all starts with building a brand strategy and a brand mission. In this episode of Smart Marketing, you will…
Are you struggling to develop ideas for content or how to shift your content based on the current time? If so, you need to reference a brand strategy. The problem for most organizations is that they don't have one. In…
How should your brand communications change during the current times we are in? Well, you don't need to worry about answering that tough question. Your customers and community are already telling you. You just need to know how to ask,…