Treat your business like a true investment
As entrepreneurs and business owners, we can easily get distracted and lose focus. I’ve been there many times in my career. We get caught up in the day to day. It’s normal. It happens. Sometimes your business growth is limited by your conscious thoughts and frame of mind. In this video, I’m going to give […]
Working backwards to grow your business – focus on your ideal customer
In the last video I talked about how important it is to specify your business growth goals and work backwards to define what key performance indicators (KPI’s) are at play. Your KPI’s are the dashboard of your vehicle. Once you have your end goal defined and your KPI’s in place, it’s time to define a […]
Working Backwards to Grow Your Business
Forward thinking isn’t a business growth strategy. It makes it difficult to measure success and requires a lot of luck in the process. Starting with a specific end goal first and working backwards is a strategy and helps create predictable growth. Watch the video to find out why.
How to find the exact ROI from digital marketing campaigns
How do you measure return-on-investment from digital marketing efforts? Are you simply getting an analytics report that shows items such as impressions, clicks, page views, etc.? Do you currently attribute converted client revenue to your digital marketing campaigns? If the answer is no to any of these questions, you are setting yourself...
3 Reasons Digital Marketing Campaigns Fail and How to Avoid Them
According to Nielsen and Marketing Week, over half of all digital marketing campaigns fail to achieve their objective, reach their targeted audiences, etc. This doesn’t come as a shock considering the amount of digital marketing options and the sophistication that can be put behind a campaign. The more options and sophistication...
Growth hacking vs. digital marketing – which is better for you?
Today, many company’s today are stuck in the mindset that they need to hire someone to handle their “digital marketing”. It’s easy to get sucked into this trap by listening to speakers at conferences or other “experts” that spend most of their time writing or speaking about these topics, but not...
How to Convert Email Subscribers That Visit Your Website Into Customers
MailChimp Link: http://kb.mailchimp.com/integrations/other-integrations/integrate-goal-with-mailchimp This video will show you a proven strategy to setup an automated system to track email subscribers that click through email campaigns to your website. When subscribers take certain actions on your website, you can setup automated email...
How to Discover and Leverage Your Target Audience
The words “target audience” are thrown around a lot, but do you really know what they mean? More to the point, do you know who it is you’re actually trying to serve with your product offerings? If you don’t, you might have trouble targeting the people who could become long-term customers and the lifeblood of your […]
5 Mistakes You’re Making with Your Website Design
Putting a website up for the first time or getting a redesign can be really exciting. It’s a fresh start, a way to meet the masses that might become your potential customers one day. In the modern day and age, getting a website up is standard practice for anyone hoping to run a functioning business. […]