According to Nielsen and Marketing Week, over half of all digital marketing campaigns fail to achieve their objective, reach their targeted audiences, etc. This doesn’t come as a shock considering the amount of digital marketing options and the sophistication that can be put behind a campaign. The more options and sophistication behind digital campaigns leaves […]
I’ve been in the digital marketing arena now for about 12 years. A lot has changed. A lot hasn’t. Today, many company’s today are stuck in the mindset that they need to hire someone to handle their “digital marketing”. It’s easy to get sucked into this trap by listening to speakers at conferences or other “experts” that spend […]
MailChimp Link: http://kb.mailchimp.com/integrations/other-integrations/integrate-goal-with-mailchimp This video will show you a proven strategy to setup an automated system to track email subscribers that click through email campaigns to your website. When subscribers take certain actions on your website, you can setup automated email follow ups that are extremely relevant to the actions they took on your website. Overall, […]
The words “target audience” are thrown around a lot, but do you really know what they mean? More to the point, do you know who it is you’re actually trying to serve with your product offerings? If you don’t, you might have trouble targeting the people who could become long-term customers and the lifeblood of your […]
Putting a website up for the first time or getting a redesign can be really exciting. It’s a fresh start, a way to meet the masses that might become your potential customers one day. In the modern day and age, getting a website up is standard practice for anyone hoping to run a functioning business. […]