One of the biggest frustrations marketers face, especially in B2B companies, is tracking return-on-investment from campaigns all the way through the sales process. Sales blames marketing for the “lack of leads” or “lack of lead quality” and marketers blame sales…
Too many marketers focus too much of their time, attention and budget on automation and optimizing the marketing funnel for conversions and not enough time in creating content that their potential customers can actually USE. Understanding this concept will fundamentally…
To develop a winning digital marketing strategy you need to: 1. Clearly identify your business objectives 2. Define your Key Performance Indicators (KPI's) - metrics driving toward your business objectives 3. Do your research and identify strategies that have worked…
Google just released a guide (see below for link) on how to adapt your digital marketing strategy based on how your business has been impacted by the COVID-19 pandemic. This video gives you some insight into the guide and how…
Times of uncertainty can cause businesses to make emotional decisions. One of these emotional decisions is to quickly cut all expenses viewed as unnecessarily to maintain operations. I get it. Cash flow is important and for certain businesses, it’s just…
Producing a return-on-investment from your marketing can be tough. To get it right, you need to: Know your business objectives Have a plan Quantify your results Qualify your results Test, test and test some more Find out what’s working and…
According to a study done by Rakuten Marketing, 26% of marketing budgets are wasted on the wrong channels or strategies. I would argue this number is even greater. Since 2005, I’ve been evaluating marketing budgets and have noticed most brands,…
As entrepreneurs and business owners, we can easily get distracted and lose focus. I’ve been there many times in my career. We get caught up in the day to day. It’s normal. It happens. Sometimes your business growth is limited…
In the last video I talked about how important it is to specify your business growth goals and work backwards to define what key performance indicators (KPI’s) are at play. Your KPI’s are the dashboard of your vehicle. Once you…
Forward thinking isn’t a business growth strategy. It makes it difficult to measure success and requires a lot of luck in the process. Starting with a specific end goal first and working backwards is a strategy and helps create predictable…