Browsing Category

Strategy

How to Evaluate ROI to Make Better Decisions

The 4th and 5th steps in the 5-step process to properly tracking ROI from your marketing involves setting…

Your lead distribution process includes all the steps involved in taking a lead from your initial conversion action…

The first step in a 5-step process to properly track ROI from your marketing is setting up a…

One of the biggest frustrations marketers face, especially in B2B companies, is tracking return-on-investment from campaigns all the…

Too many marketers focus too much of their time, attention and budget on automation and optimizing the marketing…

To develop a winning digital marketing strategy you need to: 1. Clearly identify your business objectives 2. Define…

Google just released a guide (see below for link) on how to adapt your digital marketing strategy based…

Times of uncertainty can cause businesses to make emotional decisions. One of these emotional decisions is to quickly…

Producing a return-on-investment from your marketing can be tough. To get it right, you need to: Know your…

According to a study done by Rakuten Marketing, 26% of marketing budgets are wasted on the wrong channels…