Your lead distribution process includes all the steps involved in taking a lead from your initial conversion action (e.g. making a call, completing a contact form, etc.) to the first contact point in your sales process. It's a critical process…
Your lead distribution process includes all the steps involved in taking a lead from your initial conversion action (e.g. making a call, completing a contact form, etc.) to the first contact point in your sales process. It's a critical process…
The first step in a 5-step process to properly track ROI from your marketing is setting up a lead attribution model. A lead attribution model is like turning on a GPS locater for everyone in your audience. It enables you…
Times of uncertainty can cause businesses to make emotional decisions. One of these emotional decisions is to quickly cut all expenses viewed as unnecessarily to maintain operations. I get it. Cash flow is important and for certain businesses, it’s just…
Producing a return-on-investment from your marketing can be tough. To get it right, you need to: Know your business objectives Have a plan Quantify your results Qualify your results Test, test and test some more Find out what’s working and…
According to a study done by Rakuten Marketing, 26% of marketing budgets are wasted on the wrong channels or strategies. I would argue this number is even greater. Since 2005, I’ve been evaluating marketing budgets and have noticed most brands,…
As entrepreneurs and business owners, we can easily get distracted and lose focus. I’ve been there many times in my career. We get caught up in the day to day. It’s normal. It happens. Sometimes your business growth is limited…
In the last video I talked about how important it is to specify your business growth goals and work backwards to define what key performance indicators (KPI’s) are at play. Your KPI’s are the dashboard of your vehicle. Once you…
Forward thinking isn’t a business growth strategy. It makes it difficult to measure success and requires a lot of luck in the process. Starting with a specific end goal first and working backwards is a strategy and helps create predictable…
How do you measure return-on-investment from digital marketing efforts? Are you simply getting an analytics report that shows items such as impressions, clicks, page views, etc.? Do you currently attribute converted client revenue to your digital marketing campaigns? If the…
According to Nielsen and Marketing Week, over half of all digital marketing campaigns fail to achieve their objective, reach their targeted audiences, etc. This doesn’t come as a shock considering the amount of digital marketing options and the sophistication that…