One of the biggest frustrations marketers face, especially in B2B companies, is tracking return-on-investment from campaigns all the way through the sales process. Sales blames marketing for the “lack of leads” or “lack of lead quality” and marketers blame sales…
Too many marketers focus too much of their time, attention and budget on automation and optimizing the marketing funnel for conversions and not enough time in creating content that their potential customers can actually USE. Understanding this concept will fundamentally…
To develop a winning digital marketing strategy you need to: 1. Clearly identify your business objectives 2. Define your Key Performance Indicators (KPI's) - metrics driving toward your business objectives 3. Do your research and identify strategies that have worked…
Google just released a guide (see below for link) on how to adapt your digital marketing strategy based on how your business has been impacted by the COVID-19 pandemic. This video gives you some insight into the guide and how…
Times of uncertainty can cause businesses to make emotional decisions. One of these emotional decisions is to quickly cut all expenses viewed as unnecessarily to maintain operations. I get it. Cash flow is important and for certain businesses, it’s just…
In this Q & A interview, we will be interviewing the founder of Moz.com and co-founder of Inbound.org, Rand Fishkin. Moz.com and Inbound.org have become THE resource for high quality information and tools to help organizations utilize search engine optimization…
Are you struggling at being well-known as an authority in what you do? Well I believe we all do. I know I do. It’s not easy, but you can start to gain traction at building a real audience when listening…
Your website is the very central point to all of your marketing. Is your website working for you or are you working for it? Is it converting visitors into leads? Is it helping your company get found from relevant search…
Whether your business has a website, app or even a mock-up of what you are doing, getting the right feedback from the right kind of audience is critical to your success. It doesn’t just stop there, you need to know…
Building a significant loyal following around you and your brand is no easy task. I’ve always wondered some people seem to generate an extraordinary number of loyal followers and brand advocates. What are these people doing that I’m not? Is…