In the last video I talked about how important it is to specify your business growth goals and work backwards to define what key performance indicators (KPI’s) are at play. Your KPI’s are the dashboard of your vehicle. Once you…
In the last video I talked about how important it is to specify your business growth goals and work backwards to define what key performance indicators (KPI’s) are at play. Your KPI’s are the dashboard of your vehicle. Once you…
Forward thinking isn’t a business growth strategy. It makes it difficult to measure success and requires a lot of luck in the process. Starting with a specific end goal first and working backwards is a strategy and helps create predictable…
How do you measure return-on-investment from digital marketing efforts? Are you simply getting an analytics report that shows items such as impressions, clicks, page views, etc.? Do you currently attribute converted client revenue to your digital marketing campaigns? If the…
According to Nielsen and Marketing Week, over half of all digital marketing campaigns fail to achieve their objective, reach their targeted audiences, etc. This doesn’t come as a shock considering the amount of digital marketing options and the sophistication that…
I’ve been in the digital marketing arena now for about 12 years. A lot has changed. A lot hasn’t. Today, many company’s today are stuck in the mindset that they need to hire someone to handle their “digital marketing”. It’s easy to…
In this Q & A interview, we will be interviewing the founder of Moz.com and co-founder of Inbound.org, Rand Fishkin. Moz.com and Inbound.org have become THE resource for high quality information and tools to help organizations utilize search engine optimization…
Are you struggling at being well-known as an authority in what you do? Well I believe we all do. I know I do. It’s not easy, but you can start to gain traction at building a real audience when listening…
As many of you might know, I run a popular online interview series with digital media experts called Experts On Issues. All of the interviews get repurposed on all of the solutions my company offers to attract new clients directly…
Your website is the very central point to all of your marketing. Is your website working for you or are you working for it? Is it converting visitors into leads? Is it helping your company get found from relevant search…
Notable Links from Interview Chuck’s website 7 Geese – for team real-time whiteboards Slack – for internal team collaboration 15Five – for measuring employee engagement Introduction Companies embracing the Participation Age are growing nearly 10 times faster than companies that aren’t. One of the…