5 Surprising Truths About Building a Brand in the Digital Age
If we didn’t already believe that brand was all about colors and slogans and storyboards, Mad Men burst on the scene a decade ago and totally convinced us. It’s pretty rare these days to find someone who thinks the word “brand” extends beyond schemes and logos. Unfortunately, it’s so much more, especially in the […]
How to Engage with the Skimming Generation
Newsflash: you want people to come to your site. Ideally, you’d like them to get comfortable and stay awhile … at least long enough to notice your products and service, sign up for the email list, read a few of your insightful posts. The dream? To foster such a devoted community that you never have […]
How Digital Business Development Helps Grow Your Business
When it comes to growing your business, the world of digital media is one of your best opportunities and also your biggest threats at the same time. By now you’ve probably read, heard or been told to “optimize your website for search engines”, “engage on social networking platforms”, “write and share...
How Can Small Businesses with Limited Resources Grow?
<iframe src="https://www.youtube.com/embed/2PFHJK73TSg?rel=0&controls=0&showinfo=0" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe> The strategies, tools and resources you need to grow your business is right at your finger tips. For small businesses with limited resources, the challenge...
3 Steps to Improve Your Lead Conversion Rate by 2,100%
Companies are spending nearly 100% more money on digital lead generation than they did 10 years ago while losing over 50% of this potential revenue in the process. Think about it. Think of all the time and money you spend on digital marketing (SEO, blogging, social media, etc.) and how much of that money goes to […]
Beyond SEO (Lead Generation) – Where do you go from there?
By now you have probably already heard that your website needs to be “search engined optimized (SEO’d)”. In other words, being found at the top of the list when a person searches directly for your product or service on major search engines. For most businesses, this is a critical factor in revenue growth and overall...
What Every CEO Needs to Know About Their Digital Marketing Strategy
There is a major flaw in the ever-growing world of possibilities of digital media. It’s lack of purpose – goals, mission and vision. I’ve read just about every major research statistic that shows a continued increase in digital marketing budgets in comparison to total company revenue. Here is an example from Gartner:...
Listen to Your Customers and You Shall Receive
The DNA of Your Business LISTEN. Understand. Empathize. Comprehend. Plan. Create. Execute. Measure. LISTEN. These words are at the very core of any company that has a set mission and vision. They are the very nucleus and DNA that makes your company what it is. They are the foundation that holds up everything in your company […]
The Power of 1 – Do you have it?
The number 1. It seems small. It sometimes seems like not enough. The only time the number 1 seems to be truly appreciated is in contests, races, etc. I can tell you first hand that the number 1 is the reason your business will thrive or die a slow withering death going into the future […]