Content Marketing: Where are you are missing the boat?

There is no getting around that content marketing plays a major role in how you market your business moving forward. By now, you’re probably sick of hearing the same story.

Post often.

Be relevant.

Provide value.

Let’s face it, your content is either working or it’s not. It’s either driving leads to your door or it’s not.

The interview below is with one of the most predominant leaders in content marketing today, Joe Pulizzi – founder of the Content Marketing Institute. You can learn more about Joe by visiting his website.

This interview will reveal a few key things:

  • How to cut through the clutter of 2 million blogs posts being published everyday
  • How to structure delivery of your content and to focus on a target audience
  • How to really re-purpose content that truly is effective
  • How to balance content marketing and online advertising to get each to work together to drive new business your way
  • Next steps you can take to build a content marketing strategy that meets real business goals

Enjoy!

Jason Verdelli

Jason Verdelli

I'm Jason :) I build bridges between the digital world and achieving your mission. I love blending together marketing, technology and smart ideas to help people and organizations serve a greater good. Over the past 13 years I've helped thousands of individuals, small businesses and nonprofits achieve their mission utilizing digital marketing and platforms. There's no better feeling I get than when a client achieves their goals and by achieving those goals, the world becomes a better place.

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