Making the right decisions that help your business can be a guessing game. What’s working? What’s not working? What do we need to get rid of? What do we need to fix? Is it the strategy or the people that aren’t working out? Many businesses make gut decisions when it comes to answering these important questions and more often than not, it leads to focusing in areas that don’t support profitable business growth.

Even for the businesses that do measure and make decisions based on empirical data, sometimes that data is received too late. Decisions are made based on metrics produced last month or last quarter. Marketing, sales, and business development data is received after anything can be done to prevent or tweak the strategy to avoid losses or more importantly, to spot business growth opportunities.

The solution to prevent “gut” decision making and enable business growth to be possible through better decision making is through strategic implementation of a real-time business dashboard. In the interview below, we interview one of the world’s leading experts in real-time business dashboards, Dave Lavinsky from Guided Metrics, to discover business dashboard examples and learn how we can make better “real-time” decisions that help our business grow. Decisions that tell us how well our marketing efforts are doing. More importantly, you will learn how all marketing, sales, and business development efforts correlate into return-on-investment (ROI). Enjoy!

Meet David Lavinsky

Dave Lavinsky is a serial entrepreneur who has started and exited multiple businesses in multiple sectors, including internet, consulting, and consumer products businesses.
Dave is the President and Co-founder of both Guiding Metrics and Growthink.

Launched in 2013, Guiding Metrics builds executive dashboards that analyze and display companies’ key metrics in real-time. This allows them to better manage their businesses and dramatically increase sales and profits.

Launched in 1999, Growthink has helped more than 500,000 entrepreneurs and business owners to start, grow, or exit their companies via Growthink’s business planning, capital raising, and growth strategy products and services. Under Dave’s leadership, Growthink has made the Inc. 5000 list of fastest-growing companies three times.

Dave is also the author of the best-selling book, “Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan” published by Wiley and Sons in 2012. He is also a current contributor to Entrepreneur.

Dave holds an MBA from UCLA and a bachelor’s degree from the University of Virginia.


I believe you need to pour all your passion into something that you truly believe in. Marketing is to me what a cabinet is to a carpenter. It needs to be carefully planned, measured and executed using the right tools to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job. Let's Connect →