Are you struggling to develop ideas for content or how to shift your content based on the current time? If so, you need to reference a brand strategy. The problem for most organizations is that they don’t have one. In this episode of Smart Marketing, you’ll learn how to develop your brand strategy starting with Brand Purpose – why you exist.
Once you have established your Brand Purpose, you’ll be in a much better position to develop content for social media, ads that convert, your website, and a number of other platforms. Your Brand Purpose is the reason people will interact, engage, and ultimately do business with you.