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Branding

How to Build Brand Essence

Your brand essence is how your brand makes people feel. It’s the fundamental quality or nature of your brand summed up in one or two words. Understanding how people in your target audience want to feel is the reason why they will choose your company and continue to buy from you. In this video, you’ll learn the steps to create your brand essence that resonates with your target audience and propels them to engage with your brand.

About Author

I believe you need to pour all your passion into something that you truly believe in. You become better at it. Branding, digital marketing and technology is to me what a cabinet is to a carpenter. There are many aspects of it that need to be carefully planned, measured, created and combined in order to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job.