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Branding

How to Craft a Brand Promise

Your brand promise is a set of expectations on the tangible and intangible benefits of your products and services. It lowers the defensive nature that your target audience has before buying from you. It solidifies trust. It creates another competitive advantage for your company. It’s one of the most critical reasons why marketing campaigns convert well. In this video, you’ll learn the steps to craft your own brand promise so you can increase trust with your target audience and convert better in your marketing campaigns.

About Author

I believe you need to pour all your passion into something that you truly believe in. You become better at it. Branding, digital marketing and technology is to me what a cabinet is to a carpenter. There are many aspects of it that need to be carefully planned, measured, created and combined in order to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job.