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Branding

How to Craft a Brand Story

Your brand story is a combination of all your brand elements (e.g. purpose, mission, vision, etc.) package in a narrative that speaks to your target audience. It starts by digging deep into the core problems that your company solved in the beginning, how your company solved that problem, and then finishes with painting a picture of how your company will continue to solve that problem in the future. In this video, you’ll learn the steps to developing an effective brand story that resonates with your target audience and propels them to engage further with your brand.

About Author

I believe you need to pour all your passion into something that you truly believe in. You become better at it. Branding, digital marketing and technology is to me what a cabinet is to a carpenter. There are many aspects of it that need to be carefully planned, measured, created and combined in order to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job.