Your brand vision represents where you are going and why the market should care. It provides a roadmap for how your company will fulfill its brand purpose and brand mission. In this video, you’ll learn how to develop a strong brand vision to guide the direction of your company and marketing campaigns.
How to Craft a Brand Vision
Written by
Jason Verdelli
Jason Verdelli
I believe you need to pour all your passion into something that you truly believe in. You become better at it. Branding, digital marketing and technology is to me what a cabinet is to a carpenter. There are many aspects of it that need to be carefully planned, measured, created and combined in order to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job.
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