Your contract of expectations are terms that you establish with your target audience to reaffirm your brand promise and strengthen the trust they have with your brand. Think satisfaction guarantees, service warranties, and other terms that lower the friction in a transaction. In this video, you’ll learn how to determine if a contract of expectations is right for your brand and how to craft one.


I believe you need to pour all your passion into something that you truly believe in. Marketing is to me what a cabinet is to a carpenter. It needs to be carefully planned, measured and executed using the right tools to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job. Let's Connect →