Defining all aspects of your primary target audience is a critical step in creating effective marketing campaigns. Your primary target audience includes everything from demographics, geographics, super cultures, subcultures, needs, behaviors, mindset (psychographics), lifestyle, and more. In this video, you’ll learn the necessary steps in defining a primary target audience that is right for your company.


I believe you need to pour all your passion into something that you truly believe in. Marketing is to me what a cabinet is to a carpenter. It needs to be carefully planned, measured and executed using the right tools to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job. Let's Connect →