How to Establish a Primary Target Audience

Defining all aspects of your primary target audience is a critical step in creating effective marketing campaigns. Your primary target audience includes everything from demographics, geographics, super cultures, subcultures, needs, behaviors, mindset (psychographics), lifestyle, and more. In this video, you’ll learn the necessary steps in defining a primary target audience that is right for your company.

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I believe you need to pour all your passion into something that you truly believe in. You become better at it. Branding, digital marketing and technology is to me what a cabinet is to a carpenter. There are many aspects of it that need to be carefully planned, measured, created and combined in order to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job.