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Marketing Strategy

How to Improve Your Website with Andy Crestodina

Your website is the very central point to all of your marketing. Is your website working for you or are you working for it? Is it converting visitors into leads? Is it helping your company get found from relevant search terms on major search engines? Is it truly bringing you credibility? These are some of many of the questions you should be asking when reviewing your current website.

In this interview, we interview the Co-founder and Strategic Director at Orbit Media (a predominant website development company in Chicago, IL), Andy Crestodina. Andy is the author of the book Content Chemistry and founder of Content Jam, Chicago’s largest content marketing conference (and in it’s 5th year). He will break down what you NEED to know about your current website and help equip you to answer key questions. You’ll walk away from watching this interview knowing how to get your website working for you and becoming one of your greatest assets. Enjoy!

About Author

I believe you need to pour all your passion into something that you truly believe in. You become better at it. Branding, digital marketing and technology is to me what a cabinet is to a carpenter. There are many aspects of it that need to be carefully planned, measured, created and combined in order to get the finished product you want. You live for the end result. You treat your work as a craft, and not a job.

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