Interview: How Chris Brogan, New York Times Best Selling Author, Built His Community
Are you struggling at being well-known as an authority in what you do? Well I believe we all do. I know I do. It’s not easy, but you can start to gain traction at building a real audience when listening to people that have already accomplished what you want to accomplish. Today I am interviewing […]
How to position your online member community as a “member benefit”
Membership-driven organizations have the greatest opportunity to keep and gain more members. It resides in their online member community. The problem is that most membership-driven organizations don’t focus on how they are positioning their online member community as a “member benefit”. Technology will not solve this...
Gamification: A membership value delivery system
Recently on Social HubSite and Associations Connect, I published an article on how to develop a member reward system (i.e. Gamification) to really get and keep members engaged. This is a major issue that associations are facing today considering the clutter and distractions that members are faced with on a daily basis. In the video...
Online Community Sponsorships – a Hidden Gem for Associations
I recently posted an article on Social HubSite discussing how associations can generate revenue through their private online community. It also includes a template that associations can use to sell sponsorships. I think this is one of the biggest missed opportunities that most associations that I’ve research simply don’t...
11 Proven Steps to Use Interviews with Influencers to Attract Clients Through Social Media
In this post, I’m going to share how effective this strategy really is for attracting new clients through social media and how to implement it. I’m also going to share a template you can use to get new interviews that has proven effective time and time again. First, let me review why video interviews with […]
How to Improve Your Website with Andy Crestodina
Your website is the very central point to all of your marketing. Is your website working for you or are you working for it? Is it converting visitors into leads? Is it helping your company get found from relevant search terms on major search engines? Is it truly bringing you credibility? These are some of […]
How New Media is Empowering Embracement of the Participation Age
Notable Links from Interview Chuck’s website 7 Geese – for team real-time whiteboards Slack – for internal team collaboration 15Five – for measuring employee engagement Introduction Companies embracing the Participation Age are growing nearly 10 times faster than companies that aren’t. One of the key reasons...
How to Convert Email Subscribers That Visit Your Website Into Customers
MailChimp Link: http://kb.mailchimp.com/integrations/other-integrations/integrate-goal-with-mailchimp This video will show you a proven strategy to setup an automated system to track email subscribers that click through email campaigns to your website. When subscribers take certain actions on your website, you can setup automated email...
Digital Systems Integration: The Future of Your Business Depends On It
Without a doubt, what keeps most businesses from growing and scaling is inefficient processes. Think inefficient marketing, internal communication, financial and operational processes. Each minute of inefficiency is costing you not only money, but making it much harder to grow and scale your business. In an age of cloud technology and...
Awesome Tool to Avoid The Social Media Tasks You Hate
I use a pretty awesome tool that I think you will love. It’s called Zapier. Essentially Zapier connects cloud-based applications together handling many of the mundane tasks that you would normally have to do manually. I’ve been using it at Phase 2 Solutions for a little over a year at the time I’m writing this […]