Your brand value proposition is a mix of tangible and intangible benefits that your company provides to your target audience. In order to develop a strong value proposition, you need to understand what the market demands and how your competition…
Your brand value proposition is a mix of tangible and intangible benefits that your company provides to your target audience. In order to develop a strong value proposition, you need to understand what the market demands and how your competition…
Your brand core values represent everything your company believes in. It’s an emotional connection between you and your audience. Trust is built when your brand values align with the values of your audience. Value alignment is also the reason when…
Your brand vision represents where you are going and why the market should care. It provides a roadmap for how your company will fulfill its brand purpose and brand mission. In this video, you'll learn how to develop a strong…
Need better results from your marketing campaigns? Want to stop struggling in determining what kind of content to create? Well, it all starts with building a brand strategy and a brand mission. In this episode of Smart Marketing, you will…
Are you struggling to develop ideas for content or how to shift your content based on the current time? If so, you need to reference a brand strategy. The problem for most organizations is that they don't have one. In…
How should your brand communications change during the current times we are in? Well, you don't need to worry about answering that tough question. Your customers and community are already telling you. You just need to know how to ask,…
If you are in sales or marketing, you understand how hard it can be to get a prospective client to respond to your communications. As people continue to immerse themselves on more digital platforms, it’s only going to get harder…
Google just released a guide (see below for link) on how to adapt your digital marketing strategy based on how your business has been impacted by the COVID-19 pandemic. This video gives you some insight into the guide and how…
Times of uncertainty can cause businesses to make emotional decisions. One of these emotional decisions is to quickly cut all expenses viewed as unnecessarily to maintain operations. I get it. Cash flow is important and for certain businesses, it’s just…
Producing a return-on-investment from your marketing can be tough. To get it right, you need to: Know your business objectives Have a plan Quantify your results Qualify your results Test, test and test some more Find out what’s working and…
According to a study done by Rakuten Marketing, 26% of marketing budgets are wasted on the wrong channels or strategies. I would argue this number is even greater. Since 2005, I’ve been evaluating marketing budgets and have noticed most brands,…
As entrepreneurs and business owners, we can easily get distracted and lose focus. I’ve been there many times in my career. We get caught up in the day to day. It’s normal. It happens. Sometimes your business growth is limited…