Are you struggling at being well-known as an authority in what you do? Well I believe we all do. I know I do. It’s not easy, but you can start to gain traction at building a real audience when listening to people that have already accomplished what you want to accomplish. Today I am interviewing […]
How to position your online member community as a “member benefit”
Membership-driven organizations have the greatest opportunity to keep and gain more members. It resides in their online member community. The problem is that most membership-driven organizations don’t focus on how they are positioning their online member community as a “member benefit”. Technology will not solve this issue. The assumption that members will find value in your […]
Gamification: A membership value delivery system
Recently on Social HubSite and Associations Connect, I published an article on how to develop a member reward system (i.e. Gamification) to really get and keep members engaged. This is a major issue that associations are facing today considering the clutter and distractions that members are faced with on a daily basis. In the video […]
Online Community Sponsorships – a Hidden Gem for Associations
I recently posted an article on Social HubSite discussing how associations can generate revenue through their private online community. It also includes a template that associations can use to sell sponsorships. I think this is one of the biggest missed opportunities that most associations that I’ve research simply don’t implement. I’m going to expand a […]
11 Proven Steps to Use Interviews with Influencers to Attract Clients Through Social Media
As many of you might know, I run a popular online interview series with digital media experts called Experts On Issues. All of the interviews get repurposed on all of the solutions my company offers to attract new clients directly from social media. In this post, I’m going to share how effective this strategy really […]
How to Improve Your Website with Andy Crestodina
Your website is the very central point to all of your marketing. Is your website working for you or are you working for it? Is it converting visitors into leads? Is it helping your company get found from relevant search terms on major search engines? Is it truly bringing you credibility? These are some of […]