Your brand promise is a set of expectations on the tangible and intangible benefits of your products and services. It lowers the defensive nature that your target audience has before buying from you. It solidifies trust. It creates another competitive…

Your brand story is a combination of all your brand elements (e.g. purpose, mission, vision, etc.) package in a narrative that speaks to your target audience. It starts by digging deep into the core problems that your company solved in…

Defining all aspects of your primary target audience is a critical step in creating effective marketing campaigns. Your primary target audience includes everything from demographics, geographics, super cultures, subcultures, needs, behaviors, mindset (psychographics), lifestyle, and more. In this video, you'll…

Your brand is a living breathing organism that has the same distinct personality characteristics as you and me. Brand personality characteristics are the manifestations of the core values and essence (feeling and quality) behind your brand. It affects the tone…

Your brand essence is how your brand makes people feel. It's the fundamental quality or nature of your brand summed up in one or two words. Understanding how people in your target audience want to feel is the reason why…