User Experience Testing: Why You Can’t Live Without It

Whether your business has a website, app or even a mock-up of what you are doing, getting the right feedback from the right kind of audience is critical to your success. It doesn’t just stop there, you need to know how your audience is reacting to your brand and how they change behavior over a period of time. This is where most companies miss the boat and end up wasting their investment in areas that are fundamentally flawed. The purpose of this interview is to make you NOT one of those companies.

What Every CEO Needs to Know About Their Digital Marketing Strategy

There is a major flaw in the ever-growing world of possibilities of digital media. It’s lack of purpose – goals, mission and vision. I’ve read just about every major research statistic that shows a continued increase in digital marketing budgets in comparison to total company revenue.  Here is an example from Gartner: http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp This upward trend […]