Whether your business has a website, app or even a mock-up of what you are doing, getting the right feedback from the right kind of audience is critical to your success. It doesn’t just stop there, you need to know how your audience is reacting to your brand and how they change behavior over a period of time. This is where most companies miss the boat and end up wasting their investment in areas that are fundamentally flawed. The purpose of this interview is to make you NOT one of those companies.
Putting a website up for the first time or getting a redesign can be really exciting. It’s a fresh start, a way to meet the masses that might become your potential customers one day. In the modern day and age, getting a website up is standard practice for anyone hoping to run a functioning business. […]
If we didn’t already believe that brand was all about colors and slogans and storyboards, Mad Men burst on the scene a decade ago and totally convinced us. It’s pretty rare these days to find someone who thinks the word “brand” extends beyond schemes and logos. Unfortunately, it’s so much more, especially in the […]
Newsflash: you want people to come to your site. Ideally, you’d like them to get comfortable and stay awhile … at least long enough to notice your products and service, sign up for the email list, read a few of your insightful posts. The dream? To foster such a devoted community that you never have […]
When it comes to growing your business, the world of digital media is one of your best opportunities and also your biggest threats at the same time. By now you’ve probably read, heard or been told to “optimize your website for search engines”, “engage on social networking platforms”, “write and share content”, “do an email […]
Making the right decisions that help your business can be a guessing game. What’s working? What’s not working? What do we need to get rid of? What do we need to fix? Is it the strategy or the people that aren’t working out?
Companies are spending nearly 100% more money on digital lead generation than they did 10 years ago while losing over 50% of this potential revenue in the process. Think about it. Think of all the time and money you spend on digital marketing (SEO, blogging, social media, etc.) and how much of that money goes to […]
By now you have probably already heard that your website needs to be “search engined optimized (SEO’d)”. In other words, being found at the top of the list when a person searches directly for your product or service on major search engines. For most businesses, this is a critical factor in revenue growth and overall costs-of-sales. […]
There is a major flaw in the ever-growing world of possibilities of digital media. It’s lack of purpose – goals, mission and vision. I’ve read just about every major research statistic that shows a continued increase in digital marketing budgets in comparison to total company revenue. Here is an example from Gartner: http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp This upward trend […]
The DNA of Your Business LISTEN. Understand. Empathize. Comprehend. Plan. Create. Execute. Measure. LISTEN. These words are at the very core of any company that has a set mission and vision. They are the very nucleus and DNA that makes your company what it is. They are the foundation that holds up everything in your company […]