Your brand value proposition is a mix of tangible and intangible benefits that your company provides to your target audience. In order to develop a strong value proposition, you need to understand what the market demands and how your competition…

Your brand core values represent everything your company believes in. It’s an emotional connection between you and your audience. Trust is built when your brand values align with the values of your audience. Value alignment is also the reason when…

Your brand vision represents where you are going and why the market should care. It provides a roadmap for how your company will fulfill its brand purpose and brand mission. In this video, you'll learn how to develop a strong…

Need better results from your marketing campaigns? Want to stop struggling in determining what kind of content to create? Well, it all starts with building a brand strategy and a brand mission. In this episode of Smart Marketing, you will…

Are you struggling to develop ideas for content or how to shift your content based on the current time? If so, you need to reference a brand strategy. The problem for most organizations is that they don't have one. In…