How should your brand communications change during the current times we are in? Well, you don't need to worry about answering that tough question. Your customers and community are already telling you. You just need to know how to ask,…
How should your brand communications change during the current times we are in? Well, you don't need to worry about answering that tough question. Your customers and community are already telling you. You just need to know how to ask,…
If you are in sales or marketing, you understand how hard it can be to get a prospective client to respond to your communications. As people continue to immerse themselves on more digital platforms, it’s only going to get harder…
Google just released a guide (see below for link) on how to adapt your digital marketing strategy based on how your business has been impacted by the COVID-19 pandemic. This video gives you some insight into the guide and how…
Times of uncertainty can cause businesses to make emotional decisions. One of these emotional decisions is to quickly cut all expenses viewed as unnecessarily to maintain operations. I get it. Cash flow is important and for certain businesses, it’s just…
Producing a return-on-investment from your marketing can be tough. To get it right, you need to: Know your business objectives Have a plan Quantify your results Qualify your results Test, test and test some more Find out what’s working and…