Does your company still own clipboards? Is the process of collecting data still solely web-based? Do you still rely on an internet connection to collect data? How are your employees getting data to and from your company? These are just a few critical questions to consider to grow your business by optimizing mobile adoption. Optimizing […]
User Experience Testing: Why You Can’t Live Without It
Whether your business has a website, app or even a mock-up of what you are doing, getting the right feedback from the right kind of audience is critical to your success. It doesn’t just stop there, you need to know how your audience is reacting to your brand and how they change behavior over a period of time. This is where most companies miss the boat and end up wasting their investment in areas that are fundamentally flawed. The purpose of this interview is to make you NOT one of those companies.
5 Mistakes You’re Making with Your Website Design
Putting a website up for the first time or getting a redesign can be really exciting. It’s a fresh start, a way to meet the masses that might become your potential customers one day. In the modern day and age, getting a website up is standard practice for anyone hoping to run a functioning business. […]
5 Surprising Truths About Building a Brand in the Digital Age
If we didn’t already believe that brand was all about colors and slogans and storyboards, Mad Men burst on the scene a decade ago and totally convinced us. It’s pretty rare these days to find someone who thinks the word “brand” extends beyond schemes and logos. Unfortunately, it’s so much more, especially in the […]
How to Engage with the Skimming Generation
Newsflash: you want people to come to your site. Ideally, you’d like them to get comfortable and stay awhile … at least long enough to notice your products and service, sign up for the email list, read a few of your insightful posts. The dream? To foster such a devoted community that you never have […]
How Digital Business Development Helps Grow Your Business
When it comes to growing your business, the world of digital media is one of your best opportunities and also your biggest threats at the same time. By now you’ve probably read, heard or been told to “optimize your website for search engines”, “engage on social networking platforms”, “write and share content”, “do an email […]