Focus is the lifeblood of your community. Focus helps give the people around you a clear understanding for how they can help you. Focus helps you establish a strong position in the market space and makes it easier for people to partner with you. Focus relieves stress. Focus give you the opportunity to see through […]
The number 1. It seems small. It sometimes seems like not enough. The only time the number 1 seems to be truly appreciated is in contests, races, etc. I can tell you first hand that the number 1 is the reason your business will thrive or die a slow withering death going into the future […]
Email is overwhelming How many emails do you receive in 1 day? 50, 100, 200, 500? Out of these emails, how many are truly relevant and worth opening? There are a bunch of statistics about email that all lead to the fact that we’ve become accustomed to treating email like the $5 DVD bin at […]
Digital marketing solutions companies come in all shapes and sizes. Some stick strictly to one service, such as website development. Some offer a wide array of services. The challenge, as a business, is how to go about choosing the right one that understands your business objectives and produce the results you are looking for, whatever […]
Relationships are everything in your business. Without them, you don’t have a business. You have relationships with your customers. You have relationships with your referral sources. You have relationships with your stakeholders. You have relationships with your internal team. If you could optimize every one of these relationships with your community, don’t you think your […]
People are awesome! People have ideas. People know people. People relate with other people. People can be passionate. People care. People are so many things. Without people, you and I wouldn’t be here. Without the focus on people in your marketing, you become commoditized. You become just another company that sells “blah”. Let’s take a […]
Large social networks (Facebook, LinkedIn, Twitter, etc.) are great for expanding your network and to help grow your community, but they fail miserably at 3 things. Purpose. Focus. Value. Go ahead and ask 5 of your friends/colleagues what the purpose of say Facebook is and I bet you will get 5 different answers. Let’s dive […]
Keeping everyone in and around your organization on the same page is difficult. Employees. Referral sources. Vendors. The longer that list gets, the harder it becomes to keep everyone on the same page and to maintain the culture in the company that it needs to grow. A study by the Global Business and Economic Roundtable […]
Managing your entire digital marketing strategy is not easy. With an ever-growing number of software options and services, it becomes very difficult to stay focused. One minute someone is telling you to do email marketing, then social media and then blogging. Oh and by the way, you should be running a business at the same […]
Happy hour is a beautiful thing! Think about it. It’s a time where friends and even strangers share time to do nothing but let some steam off. It’s a time to catch up with a friend or even a client. It’s a time to talk about what’s going on in the world. It’s a time […]