Making the right decisions that help your business can be a guessing game. What’s working? What’s not working? What do we need to get rid of? What do we need to fix? Is it the strategy or the people that aren’t working out?
The strategies, tools and resources you need to grow your business is right at your finger tips. For small businesses with limited resources, the challenge becomes determine what strategies, tools and resources to choose that yield results you can drive to the bank with tomorrow.
Companies are spending nearly 100% more money on digital lead generation than they did 10 years ago while losing over 50% of this potential revenue in the process. Think about it. Think of all the time and money you spend on digital marketing (SEO, blogging, social media, etc.) and how much of that money goes to […]
By now you have probably already heard that your website needs to be “search engined optimized (SEO’d)”. In other words, being found at the top of the list when a person searches directly for your product or service on major search engines. For most businesses, this is a critical factor in revenue growth and overall costs-of-sales. […]
There is a major flaw in the ever-growing world of possibilities of digital media. It’s lack of purpose – goals, mission and vision. I’ve read just about every major research statistic that shows a continued increase in digital marketing budgets in comparison to total company revenue. Here is an example from Gartner: http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp This upward trend […]
The DNA of Your Business LISTEN. Understand. Empathize. Comprehend. Plan. Create. Execute. Measure. LISTEN. These words are at the very core of any company that has a set mission and vision. They are the very nucleus and DNA that makes your company what it is. They are the foundation that holds up everything in your company […]