In the last video I talked about how important it is to specify your business growth goals and work backwards to define what key performance indicators (KPI’s) are at play. Your KPI’s are the dashboard of your vehicle. Once you have your end goal defined and your KPI’s in place, it’s time to define a profile of your ideal client(s). This adds a layer of focus to everything you do and every dollar you invest.…
Forward thinking isn’t a business growth strategy. It makes it difficult to measure success and requires a lot of luck in the process. Starting with a specific end goal first and working backwards is a strategy and helps create predictable growth. Watch the video to find out why.
How do you measure return-on-investment from digital marketing efforts? Are you simply getting an analytics report that shows items such as impressions, clicks, page views, etc.? Do you currently attribute converted client revenue to your digital marketing campaigns? If the answer is no to any of these questions, you are setting yourself up for expensive growth and ultimately, failure. I’ve been working in the world of digital marketing for over 13 years and a lot…
Cold calling and cold emailing can be a huge waste of time. The idea behind being proactive and continually reaching NEW prospective clients sounds great, but it comes with a major cost. That cost is time. When you are doing any form of cold outreach you are assuming that the person on the other end is both interested in what you have to offer, has the time to listen and is even qualified to buy…
In sales, time is always working against you. You have 2 ends of the spectrum. The time you spend prospecting for new potential clients (this can also include time you spend managing inbound lead generation efforts) and the time you spend closing deals. The problem that keeps you from building momentum and closing more and better deals is when you spend too much time prospecting and blindly following up with people that either aren’t interested,…