The 5 Step Process to Properly Measure ROI from Marketing
One of the biggest frustrations marketers face, especially in B2B companies, is tracking return-on-investment from campaigns all the…
by Jason Verdelli
One of the biggest frustrations marketers face, especially in B2B companies, is tracking return-on-investment from campaigns all the…
by Jason VerdelliToo many marketers focus too much of their time, attention and budget on automation and optimizing the marketing…
by Jason VerdelliTo develop a winning digital marketing strategy you need to: 1. Clearly identify your business objectives 2. Define…
by Jason VerdelliYour brand strategy is who you are as a company. It's why you existing. It's where you are…
by Jason VerdelliYour contract of expectations are terms that you establish with your target audience to reaffirm your brand promise…
by Jason VerdelliYour brand promise is a set of expectations on the tangible and intangible benefits of your products and…
by Jason VerdelliYour brand story is a combination of all your brand elements (e.g. purpose, mission, vision, etc.) package in…
by Jason VerdelliDefining all aspects of your primary target audience is a critical step in creating effective marketing campaigns. Your…
by Jason VerdelliYour brand is a living breathing organism that has the same distinct personality characteristics as you and me.…
by Jason VerdelliYour brand essence is how your brand makes people feel. It's the fundamental quality or nature of your…
by Jason Verdelli