The world of digital media is quite overwhelming. I’m sure you would agree. Heck, I’m in it and have been for almost 10 years and still have a hard time keeping up. The key is to look at the web as a platform to build a community around your brand. In other words – connect, engage, and influence the right people.
The presentation below will help clarify the way you use the web to achieve your mission and goals. It really gives you a clear picture of the digital landscape and really serve as a framework to help develop your digital marketing strategy. From here you will be able to get a clearer focus on where to spend your time and resource to achieve your overall mission, vision and goals of your organization. Enjoy 🙂