Whether your business has a website, app or even a mock-up of what you are doing, getting the right feedback from the right kind of audience is critical to your success. It doesn’t just stop there, you need to know how your audience is reacting to your brand and how they change behavior over a period of time. This is where most companies miss the boat and end up wasting their investment in areas that are fundamentally flawed. The purpose of this interview is to make you NOT one of those companies.
In this interview with Stef Miller, Marketing Director at UserTesting.com, you will learn what is possible in the world of user testing and just how powerful it can be in making or breaking your company.