Working backwards to grow your business – focus on your ideal customer

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In the last video I talked about how important it is to specify your business growth goals and work backwards to define what key performance indicators (KPI’s) are at play. Your KPI’s are the dashboard of your vehicle. Once you have your end goal defined and your KPI’s in place, it’s time to define a profile of your ideal client(s). This adds a layer of focus to everything you do and every dollar you invest. In this video I share key factors that are at play in building out your ideal client profile. Ultimately defining your ideal client profile will lower your client acquisition costs and help you create predictable growth going forward. Enjoy!

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